Objective:
To bring out the brand message of 'I believe', to the consumers and to take away the preconception in the minds of the public that our brand was simply about the 'Femina Ms India' contests. To build our brand values of 'I believe' into the life space of the consumers at large.

The Activity:
A series of promotions were planned across the major metros at Malls targeting our consumer, who were women in the age bracket of 20 -35 and were financially independent. These women were asked to come up to a specially created zone and take a picture under the brand masthead, while speaking about their beliefs. They then wrote their beliefs under a copy of their pictures on a special wall and were handed over their picture under the brand masthead in a branded photo frame. Before leaving they were asked to write their beliefs in specially branded books which were pre filled by celebrities including the likes of Sushmita Sen, Mini Mathur and Anjali Bhagwat.

Results:
We received an overwhelming response across the board for this activity with a total collection of more that 10,000 signatures and a complete turnaround in the mindset of the consumer regarding the brand values of Femina. This led to the client using the string of 'I believe' across all their branding and campaigns through the year.

Objective:
To repeat the success of the earlier year which saw tremendous success in both building high visibility around the brand as well as leading to a huge jump in sales figure.

The Activity:
As in the earlier year we planned the 'Mission Extra Health' camps across the city of Mumbai ensuring that maximum visibility is gained both for the brand as well as the activity. The activity was conducted in Malls, Residential areas and Parks and consisted of a series of medical checks including a BMI test, BP, diabetes tests etc. At no point during this activity did we sell our product or discuss it. It was simply due to this and a clear cut brand association, that consumers saw the product as one that actually 'cares' for their health. Consumers were more that willing to share their details with the promoters and were sent their health cards a few days later.

Results:
The campaign covered the entire city conducting more that 9,000 health checks in all, once again leading to a healthy jump in the sales figure. Very importantly, 98% of the data collected was found to be accurate, which by far is exceptional.

Objective:
To work on a campaign with a two pronged objective 1. to bring to the forefront the brand values 'I believe' to the segment of our audience who is responsible for sales i.e. the advertising community. The second objective was to build a positive opinion about our brand amongst this TG, in view of the launch of a major competitor in the same space.

The Activity:
The ideation process took a little over a week and what finally took birth was an activity par excellence. The idea was to create a campaign, which focused on the inherent beauty of each woman. It may refer to personality, physical or simply on an emotional level. The entire agency was asked to vote for the 5 most beautiful women in their organization, a process which was conducted over 2 days in each agency. This campaign was done across 30 large agencies each in Mumbai and Delhi. On a specially chosen day, we organized a felicitation ceremony in each agency, where the winners were announced, felicitated and crowned by the CEO or Senior leaders of the agency, in the presence of all their peers.

Results:
The response was unimaginable. We had nearly cent percent audiences in all agencies, with the CEO's actually taking time off to come and conduct the felicitation and all staff members taking out 30 minutes to cheer on their peers. The campaign was such a hit, that almost all agencies asked us to make it an annual property, which we are in the process of doing presently.

Objective:
To build high visibility leading to sales for the range of products under the Euro clean Brand. To build the brand story about Euro clean being good for our health as it protects us from Dust mites which contaminate our lungs.

The Activity:
A series of promotions were planned across the markets given to us by the clients at Malls targeting our consumer. At these malls, health checks were conducted with a focus on the lungs through 'Peak flow meter tests'. This tests measures the efficiency of your lungs.

Results:
The response was good, with large number of consumers coming forward to do health checks. This was followed up by calls to the consumer by the Euro champs which saw a good number of our products being sold as well as a large and accurate database being collected for future reference.

Objective:
To educate the youth of today about the state of the environment and to create awareness about the same. This is a purely CSR driven initiative by Eureka Forbes Limited, and has been a privilege of ours to conduct for the last few years.

The Activity:
The idea on conception was to create India's first school level Environmental Quiz and to increase its scale to include more and more schools, their children, teachers as well as cities. In this year, we reached out to 300 odd schools across 16 cities, effectively reaching out to more than 500,000 school children across the county. The Quiz was broken up into a written quiz section, which though non compulsory saw turnouts of 800 to 1000 students per school. The stages of the quiz saw semi finalists from different cities / zones coming to Mumbai for the grand finale, which was held at the Jaihind Auditorium in Mumbai.

Results:
The response we received was very good and the level of knowledge of these children stumped even foremost environmentalist and educationalist, across the country. The response generated has inspired us to make it far bigger and widespread the next year around.

Objective:
We were given the mandate to plan and implement Eureka Forbes's annual conference, which is one of the largest direct selling conferences in the country. This conference brings together more than 300 Euro champs from across the country. The objective here is to pamper them, make the proud of their achievements and of course spur them on for the year ahead.

The Activity:
We were asked to plan the same at The Grand - Intercontinental, in Goa, a venue which was used for the earlier two years. We bought in and advocated a lot of changes in the conference planning which had being done in-house for the last 24 years. The entire set up planning, execution and entertainment was done at a very professional level as was there for all to see. The sets, planning and technical arrangements were appreciated by one and all, and the entertainment led to fun filled and wild nights which were enjoyed by all.

Results:
All in all, it was a successful conference and was appreciated by all seniors including the MD and COO. The Euro Champs too had a fun filled conference and went back with a lot of knowledge and with a desire to do much better in the coming year.