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| Objective |
: |
Product Demo and Awareness |
| Product promoted |
: |
Morphy Richard Toaster / Coffee Maker> |
| No. of cities |
: |
1 |
| Cities |
: |
Mumbai |
| No. of residential societies targeted |
: |
50 |
| Total no. of women
targeted |
: |
3500 |
| Activities done |
: |
Product demo, teaching quick recipes, cooking tips and booklet, how
to make various kinds of coffee, on the spot contests, spot booking at
attractive prices.
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|
| Objective |
: |
Awareness |
| Product promoted |
: |
Collection “g” 9 to 5 |
| No. of cities |
: |
3 |
| Cities |
: |
Bangalore / Hyderabad / Mumbai |
| No. of corporates
targeted |
: |
50 in each city |
| Total no. of women
targeted |
: |
5000 |
| Activities done |
: |
Questionnaire filling, catalogue presentation, jewellery show casting,
distribution of vouchers and calendars. |
|
|
|
|
 |
|
| Objective |
: |
Awareness |
| Product promoted |
: |
Sangam Loyalty Programme |
| No. of cities |
: |
1 (pilot run) |
| Cities |
: |
Thane, Mumbai |
| No. of societies
targeted |
: |
50 |
| Activities done |
: |
Questionnaire filling, catalogue presentation, discount coupons
Delivery |
|
|
|
|
 |
|
| Objective |
: |
Awareness and live demo |
| Product promoted |
: |
Phillips Steam Iron (with the Phillips Steam Iron Challenge) |
| No. of cities |
: |
5 |
| Cities |
: |
Punjab / Ludhiana / Jalandhar / Amritsar / Chandigarh |
| No. of residential
societies targeted |
: |
25-30 per city |
| Total no. of
people targeted |
: |
700 - 750 pax per city |
| Activities done |
: |
Ironing contest, Phillips Iron King and Queen trophies, fun day for
the family with snacks on the house. |
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|
|
 |
|
| Objective |
: |
Special picnics for residents to visit Water Kingdom |
| Brand promoted |
: |
Water Kingdom |
| No. of cities |
: |
1 |
| Cities |
: |
Mumbai |
| No. of residential
societies targeted |
: |
10 |
| Total no. of women
targeted |
: |
2500 |
| Activities done |
: |
Branded kiosks with promoters dressed in branded t-shirts and caps
water games and music, special prize for families and kids, free to-
and-fro transportation |
|
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|
|
 |
|
| Objective |
: |
Health Check up |
| Brand promoted |
: |
Fortune Refined Sunflower Oil |
| No. of cities |
: |
1 |
| Cities |
: |
Mumbai |
| No. of residential
societies targeted |
: |
25 |
| Total no. of women
targeted |
: |
3500 |
| Activities done |
: |
Branded kiosks, health check-up by doctors, distribution of leaflets
water games and music, special prize for families and kids, free to-
and-fro transportation |
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